I am planning in 2013 to get more feedback from patients. We currently do this in a haphazard way, on a fairly rare basis. I think that perhaps we should seek feedback from all patients, just as companies such as Apple do. I think the role of a Doctor is not quite that of a company trying to sell you something, however. Often we have to tell people things they don't want to hear. Often we are in highly emotionally charged situations; in cardiology patients die all too often. Nonetheless when I do get feedback, although some of it is uncomfortable, I always learn something.